↗ EMAIL & PAID ADS ↗

MARKETING THAT
PAYS FOR ITSELF.

Email marketing on our 11% performance model — we only get paid when you grow. Plus paid ads (Google & Meta) managed to actually make money, not just spend it.

✓ Email: pay 11% of growth only✓ Paid ads: Google & Meta managed✓ Zero email retainer✓ We do everything✓ 100% remote-friendly

The model

THE ONLY AGENCY THAT
LOSES MONEY IF YOU DON'T.

Every other marketing agency charges you a retainer. Every month. Whether results show up or not. They get paid for their time. You carry all the risk.

We do it differently. We charge nothing upfront and nothing ongoing.We take 11% of the new email revenue we generate for you — and only on the growth above whatever you're already making.

If your email marketing doesn't improve, we don't get paid. Our incentive is completely aligned with yours. That's not a pitch — that's the contract.

Real example:

Your baseline

$50,000/mo

What your email already makes. Locked in. Yours forever.

After we start

$60,000/mo

$10,000 in new revenue generated by our work.

What you pay us

$1,100/mo

11% of the $10,000 growth. You keep $8,900 of new money.

Apply for a Founding Spot →

How it works

SIMPLE. ALIGNED.
COMPLETELY RISK-FREE.

01

We set your baseline

Whatever your email is already generating — that's yours. We don't touch it. If you're making $0 from email or $50,000 a month, your baseline is locked in before we start.

02

We build and run everything

Strategy, copywriting, sequences, campaigns, design, segmentation, automation — all of it. You hand us the keys and we do the work. You don't write a single word.

03

Revenue goes up. You pay 11% of the growth.

We only invoice on the new revenue above your baseline. If we grow your email revenue by $10,000 a month, we take $1,100. If we grow it by nothing, you pay nothing.

04

We're incentivised to keep growing

Our only way to earn more is to make you more. There's no retainer to hide behind. No monthly invoice regardless of results. We win when you win — full stop.

What's included

WE DO EVERYTHING.
YOU DO NOTHING.

Strategy, copy, design, automation, campaigns — all of it. Handed over, done, and generating revenue. You stay focused on running your business.

✍️

Full Copywriting

Every email written from scratch by us. Subject lines, body copy, calls to action — all crafted to convert, not just fill inboxes.

🎯

Strategy & Segmentation

The right message to the right person at the right time. We map your audience, build segments, and create sequences that actually make sense.

🤖

Automation & Sequences

Welcome flows, abandoned cart, post-purchase, re-engagement — all the sequences that make money while you sleep, built and running.

📊

Campaign Management

Regular broadcasts, promotional campaigns, seasonal pushes — planned, written, designed and sent. You get results, not tasks.

🎨

Brand Building

We don't just sell. We build a brand voice and presence in your customers' inboxes that makes them actually want to hear from you.

📈

Reporting & Optimisation

Monthly reporting on what's working, what isn't, and where we're going next. We test, we iterate, and we compound the results over time.

Paid Ads

ADS THAT
MAKE MONEY.

Most businesses waste money on ads. Wrong platform, wrong audience, no strategy. They boost a post, get a few likes, and wonder why the phone isn't ringing.

We manage Google and Meta ads with one goal: profitable return. We write the copy, build the campaigns, manage the budget, and optimise every week. No wasted spend. No guesswork.

We only run ads on the platforms where your customers actually are — not everywhere, just the right places.

What's managed:

  • 1Google Search Ads
  • 2Google Display & Retargeting
  • 3Meta (Facebook & Instagram) Ads
  • 4Ad copywriting & creative direction
  • 5Audience targeting & testing
  • 6Weekly budget optimisation
  • 7Monthly performance reporting
Apply for a Founding Spot →

Let's be completely honest:

IF IT DOESN'T WORK,
YOU OWE US NOTHING.

We only take on clients we genuinely believe we can grow. If we say yes to you, it's because we've looked at your business and we're confident we can move the needle.

But if for whatever reason the numbers don't improve — you don't pay. No fine print. No “minimum commitment fees.” Nothing. That's the deal.

We've heard it all

YOUR QUESTIONS,
ANSWERED.

"11% sounds like a lot."
11% of new revenue you wouldn't have had otherwise. If we make you an extra $20,000 a month, you keep $17,800 of money that didn't exist before we showed up. That's not a cost — that's a return.
"What if my email is already performing well?"
Good. That means your baseline is higher, your list is warmer, and there's more to build on. We set your baseline at whatever you're making now. You only ever pay on growth above that number.
"What if it doesn't work?"
You pay nothing. That's the whole point. We have more to lose than you do. We don't take on clients we don't think we can grow — so if we say yes, we're confident.
"Do I need a big email list?"
A warm list beats a big list every time. We've generated significant revenue from lists of a few hundred people. What matters is how well we work it — and that's on us.
"We already have a marketing team."
We're not replacing anyone. We're a specialist email function that pays for itself. If your team isn't getting the results from email they should be, we come in and fix that.
"How do you track what revenue came from email?"
UTM tracking, revenue attribution, and platform reporting. We agree on the tracking method upfront so the numbers are clear and undisputed. No guesswork, no arguments.

Who this is for

IF YOU HAVE A LIST
AND WANT MORE
FROM IT — THIS IS YOU.

Food & beverage brands selling in retail and direct to customers
Multi-site hospitality and franchise groups with repeat customers they never email
Specialty food producers with a warm audience and no system to work it
Premium hospitality venues sitting on a customer list they don't use
Established food businesses running email but leaving money on the table

Who this isn't for

WE'LL TELL YOU
STRAIGHT IF
IT'S NOT A FIT.

Single-location businesses with no repeat custom and no list to build from
Brands that can't fulfil increased demand
Businesses that want to control every word and won't let us do our job
Anyone looking for overnight results — email compounds over months

Why founding clients?

TAKING A SMALL NUMBER
OF FOUNDING
PERFORMANCE CLIENTS.

Because our model only works when we get results, we keep our client count deliberately small. Every business we take on gets our full attention — not a slice of it.

We're in our first founding cohort — a handful of clients who get in at the ground floor, get our absolute best work, and help shape how we operate as we grow.

Apply now.We'll review your business, have a conversation, and tell you honestly if we think we can move the needle. No obligation either way.

⚡ Founding Client Spots Open

TAKING A SMALL
NUMBER OF FOUNDING
PERFORMANCE CLIENTS.

We're selectively taking on our first founding clients — businesses we genuinely believe we can grow. Apply, and we'll review your situation and get back to you personally.

We keep our numbers deliberately small. Every client gets our full attention — not a slice of it.

No obligation — just your details
We review every application personally
We only say yes when we're confident we can deliver

Apply for a Founding Spot

Tell us about your business. We'll review your application and reach out personally.

No spam. No hard sell. Just a heads-up when a spot opens up.